The Aquafina logo utilizes color very effectively to create a very clean, bold, and serene feeling. The colors orange and blue, are opposite on the color-wheel, making them complimentary. The bolder shade of blue in the text helps the brand name to stand out among the visual background. the various shades of blues and oranges (both bright and light) add dimension and an aesthetically pleasing image that draws the eye in. The way that the “swoop” of the blue ‘q’ cuts into the orange arc on the bottom both breaks up the colors but without being intrusive or effecting the flow of the logo. Overall, the choice of colors and hues in this logo is very effective.

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