Two words describe Leonetto Cappiello’s poster, wicked good. The devil works perfectly for the product that is being advertised, alcohol. When people think of alcohol the first thoughts that come into their mine are sin and fun, and that is exactly what this devil represents. Through my research I found out the devil is green because Cappiello wanted to evoke the nickname for absinth,  “the green fairy,” a drink that was banned shortly after it came out in the late 1800s. This is brilliant because people associated absinthe as “bad” and once again, it’s a perfect description for the devil. The green and orange are analogous to one another and they work very well against the black background. Lastly, the Quina alcohol bottle t leads the viewer directly to the text.