I watched “Food Inc.” in one of my classes yesterday. In one segment, Walmart began stocking StonyField organic yogurt when consumers demanded healthier dairy options. The beginning of the film shows how myriad dairy products have logos that are related to farms to appear as if the products were wholesome and made on Mom and Pop farms. In reality, only four or five large corporations produce the food in grotesque ways. Stonyfield Farms yogurt is more natural in comparison but maintains a logo similar to its unnatural competitors. I do believe the companies logo is quite effective. The typeface is older and reminiscent of products from over 50 years ago that were actually produced on small, family owned farms. The white fill on the blue background makes the words appear almost as if they are clouds on a sky. It is interesting how the company decided to stick with blue since it is not a color one would associate with natural, organic products. The royal blue used is quite regal and appealing. “Stonyfield Farm” appears as if it would be at the entrance of the farm hanging right above where people would enter. The “organic” part looks as if there is a slight breeze causing it to wave and is incredibly dynamic. The gold background against the blue letters is appealing as well since the shade of yellow isn’t incredibly vibrant. The cow is an excellent visual for the term “organic.” As yogurt is made with milk and thought to be made with cow byproducts, showing a cow is as though Stonyfield farms is showing the consumer where exactly his or her yogurt is coming from. the cow is made of burnt shades of orange, which works nicely with the blue background and blue shadows since orange and blue are complimentary colors. The shades of yellow, white, and blue in the cow unify the three aspects of the logo which overall make the yogurt appear to be truly organic, wholesome, and a bit sophisticated. This sophistication arises from the more regal shades of the colors used that include royal blue, gold, and a burnt orange.

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