The graphic design that I’ve recently encountered is the Ad for the new animated film Rango. I saw this ad on the side of the public bus on my way to carousal mall. When I saw it I was completely attracted to the graphics and the type face that was used. It’s interesting how each design directs you to the title. The eagle is flying next to “Johnny Depp. Rango and the creature at the bottom are also looking at the title. The typeface used in the advertisement works well because it reminds me of the wild west. According to the trailer, Rango lands himself into trouble when he is capitulated into the wild west. The type face and the graphic design is successful because it give the audience an idea of what the movie will be about.