I never realized just how often helvetica is used. I go into New York City often when I’m home. The movie really pointed out the myriad times helvetica is used in Time Square alone, let alone the entire city. I was originally under the impression the excessive use of Helvetica was an American phenomenon. I find it interesting how one can travel to a city such as Amsterdam and find helvetica used everywhere as well. The typeface appears to be an international obsession. 

I must agree with the modern graphic designers interviewed that helvetica has become trite and overused. I understand, though,  why the older individuals, who were around when helvetica first emerged, adore the typeface. I really like the typeface, particularly the counter in the lowercase a which resembles a rotated tear drop. I just feel graphic artists should take on the challenge, as one individual pointed out, of not using helvetica in design. 

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