I thought the movie was really interesting. I like how the opening scene was a demonstration of the printing press. I didn’t know the exact steps that were involved in making a word with the press until I saw this movie. I also liked the interviews with the type designers. It was interesting to see how passionate they were about their professions and how it was hard for them to explain to other people the way they see and feel about typefaces. Another good part about the movie was the real world applications to what kinds of companies, signs, etc. use Helvetica.

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