I thought the movie was really interesting. I like how the opening scene was a demonstration of the printing press. I didn’t know the exact steps that were involved in making a word with the press until I saw this movie. I also liked the interviews with the type designers. It was interesting to see how passionate they were about their professions and how it was hard for them to explain to other people the way they see and feel about typefaces. Another good part about the movie was the real world applications to what kinds of companies, signs, etc. use Helvetica.
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I never realized how some people think about type until I saw this movie either. They literally look at the typeface before anything else. I also agree with you and think It was very interesting to see the old printing methods. It is very cool but has to be so time consuming.
I also really loved the opening scene with the printing press! I think it shows how far technology has come and how we use it to create type now. I also agree that it’s interesting to see people’s ideas and thoughts about type.