Someone in the film said that Helvetica could be the typeface of capitalism, which I found really fitting, but I also liked this persons second comment, that’s it could also be the typeface of socialism because it’s so inviting. I thought both comparisons were spot on. I also really liked how someone described it as ‘accessible, transparent and accountable.’ To associate these words with a typeface before this film would have seemed bizzare, but it makes perfect sense. Type is a personality and when you see it, it says something. Same idea as what you wear. It says something. I found the comment that helvetica is all about it’s relationship with negative space really interesting because I had never looked at a type by it’s negative space before.

Advertisements