I was pleasantly surprised at how interesting and well filmed Helvetica the movie was. It definitely opened my eyes to the world of type face design and how the slightest stylistic elements in fonts really can change the way a word or brand is portrayed. Additionally, seeing all of the footage of various brands, stores, and companies who use helvetica in their name is amazing because it allowed me to see how versatile this font really is. Lastly, it was fascinating to see how famous type designers either adored or despised helvetica for the same reason: its simplicity and versatility.

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