After watching the documentary, Helvetica, on Thursday, I now see it everywhere! I agree with the designer in the movie who said it is overused. Using Professor Taylor’s language, I believe it is a “McDonald typeface.” I would never use Helvetica if I were to design a new company’s logo because it now very unoriginal. Although, the movie did teach me why it was used so much after it came out. The typefaces designers were using before were atrocious! Helvetica modernized many corporate identities, but it is now overexposed.