I went to hear Kristine Welker talk yesterday. She spoke about how she came to became to VP of  sales and marketing at Hearst Digital Media through following her instincts, learning from role models and stepping outside her comfort zone. I never really thought about having certain role models to watch and learn from. Ms. Welker made the excellent point that there are fewer and fewer training programs and most of the time not very many ways to learn how to handle a certain position. Role models can act as teachers and provide the training necessary for a position. Ms. Welker discussed her previous position as the publisher for Cosmogirl magazine. I had no idea she was accountable for 90% of the magazine and was in charge for turning the magazine into a brand. I found her discussion of the business side of the magazine industry fascinating and really never learned about it prior.

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