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Helvetica

I’ve known about the lore of Helvetica for a long time, and it’s obviously overused and overdone, but you can’t ignore the fact that Helvetica changed graphic design. Helvetica was one of the only fonts I could pick out before I took this course, and you can see how it’s extremely overused. I know for a fact I would never use Helvetica for a major logo or company name. I used Helvetica for my web design project, because it’s easy on the eyes and works well for the web. In the documentary I loved how all of these “experts” couldn’t exactly explain why Helvetica was so amazing, it’s like there is no explanation. But you need to respect what Helvetica did for the typography and graphic design world.

Helvetica

I found this documentary to be really unique. I liked how it gave the history of Helvetica but how it also traveled around the world to show how wide spread its use is. I was really surprised to see how frequently Helvetica is used for every type of sign/logo. I liked how someone said that Helvetica is a neutral typeface. I definitely agree with that after seeing it used in so many different settings and ways.

Helvetica

After watching the documentary, Helvetica, on Thursday, I now see it everywhere! I agree with the designer in the movie who said it is overused. Using Professor Taylor’s language, I believe it is a “McDonald typeface.” I would never use Helvetica if I were to design a new company’s logo because it now very unoriginal. Although, the movie did teach me why it was used so much after it came out. The typefaces designers were using before were atrocious! Helvetica modernized many corporate identities, but it is now overexposed.

Helvetica

I found the movie really interesting. I never thought, or would have guessed that Helvetica is used everywhere, all the time.  More specifically, I was shocked when I heard it was a globalized typeface, I figured it was just so popular in the US. I personally like the typeface, it is easy and simple, but I understand why people may say it is “overused” or “overrated”.

Helvetica

I was pleasantly surprised at how interesting and well filmed Helvetica the movie was. It definitely opened my eyes to the world of type face design and how the slightest stylistic elements in fonts really can change the way a word or brand is portrayed. Additionally, seeing all of the footage of various brands, stores, and companies who use helvetica in their name is amazing because it allowed me to see how versatile this font really is. Lastly, it was fascinating to see how famous type designers either adored or despised helvetica for the same reason: its simplicity and versatility.

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Helvetica

I thought that the movie was very interesting. I never thought that a whole movie would be made surrounding only one typeface. The thing that I found most interesting is that Helvetica is literally everywhere. Whether on street signs, trucks, stores, or walls it is everywhere. I would never know that if I hadn’t seen this movie. I also found interesting how people can be so passionate about a typeface. It really shows that these people are truly involved with something that they love. Finally, I found it amusing that one designer put a typeface that was illegible because the article was poorly written.

Web Interface