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Helvetica

I found the movie really interesting. I never thought, or would have guessed that Helvetica is used everywhere, all the time.  More specifically, I was shocked when I heard it was a globalized typeface, I figured it was just so popular in the US. I personally like the typeface, it is easy and simple, but I understand why people may say it is “overused” or “overrated”.

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Helvetica

Before watching the film I had no Idea that Helvetica was used everywhere for everything.  One man in the video referred to it as being the “Off white” of typefaces and said that “Its just there”.  Its unbelievable how this typeface was created for legibility over 50 years ago and is still so popular today.  I wonder how long it will take before Helvetica will cease to exist but my guess is no time soon.  It really is a wonderfully constructed font that is clean and very easy on the eyes.

Helvetica

I was pleasantly surprised at how interesting and well filmed Helvetica the movie was. It definitely opened my eyes to the world of type face design and how the slightest stylistic elements in fonts really can change the way a word or brand is portrayed. Additionally, seeing all of the footage of various brands, stores, and companies who use helvetica in their name is amazing because it allowed me to see how versatile this font really is. Lastly, it was fascinating to see how famous type designers either adored or despised helvetica for the same reason: its simplicity and versatility.

Helvetica

I thought the movie was really interesting. I had absolutely NO idea how much helvetica is used in society and that’s what amazed me most about the movie. It was cool to see all of the designs that use helvetica. I also thought it was awesome to see how they used the printing press at the beginning of the movie, since we don’t use that much anymore. It was interesting because it really shows how technology has changed throughout the years and how lucky we are to be able to produce things so quickly, just by simply playing with a letter on a computer.

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Helvetica

I thought that the movie was very interesting. I never thought that a whole movie would be made surrounding only one typeface. The thing that I found most interesting is that Helvetica is literally everywhere. Whether on street signs, trucks, stores, or walls it is everywhere. I would never know that if I hadn’t seen this movie. I also found interesting how people can be so passionate about a typeface. It really shows that these people are truly involved with something that they love. Finally, I found it amusing that one designer put a typeface that was illegible because the article was poorly written.

Helvetica the movie

I thought the movie was really interesting. I like how the opening scene was a demonstration of the printing press. I didn’t know the exact steps that were involved in making a word with the press until I saw this movie. I also liked the interviews with the type designers. It was interesting to see how passionate they were about their professions and how it was hard for them to explain to other people the way they see and feel about typefaces. Another good part about the movie was the real world applications to what kinds of companies, signs, etc. use Helvetica.

Helvetica

Someone in the film said that Helvetica could be the typeface of capitalism, which I found really fitting, but I also liked this persons second comment, that’s it could also be the typeface of socialism because it’s so inviting. I thought both comparisons were spot on. I also really liked how someone described it as ‘accessible, transparent and accountable.’ To associate these words with a typeface before this film would have seemed bizzare, but it makes perfect sense. Type is a personality and when you see it, it says something. Same idea as what you wear. It says something. I found the comment that helvetica is all about it’s relationship with negative space really interesting because I had never looked at a type by it’s negative space before.

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