Archive for February, 2011

Poster (#10)

This poster is a work of art. The description alone on the poster history website refers to art movements such as “Art Nouveau” and “Pre-Raphaelites” and notes its use of color and lines. With modern posters made on the computer, lines are usually not noted as being significant and do not end up becoming works of art.  This poster contains warm colors for the hair, body and drink, and in the background as well which eventually fades into a cooler shade of green. Red and green are complementary colors and both used in this design,as well as the colors that fall in between them on the color wheel (orange and yellow). The Japanese design in the background coupled with the green color makes the drink appear to be natural and possibly from a foreign land. The use of warm colors also makes the drink appear to be warm. The woman’s arm leads your eye to the drink as well. The point at the end of the text on top also leads your eye to the woman’s arm. I personally love this poster and think it is incredibly effective. The colors used as well as the creation of the naked woman holding the drink certainly would have attracted men who may or may not have been concerned with health. I also love how this could easily be a piece of art one hangs up on a wall. One doesn’t see posters of this caliber anymore. If this poster was created today, it would look a lot more mechanical and precise, less artsy looking. To my knowledge, InDesign and Illustrator can’t produce the shadow on the woman’s back or the varying levels of sheerness of her covering or at least produce them in a way that looks organic. Unless one uses a tablet, I feel this poster would look more like a computer graphic and less like a precise, artistic drawing.



My Business Card

We are moving on to your third project: posters! This week, I want you to visit this website:

Spend some time looking at these posters and thinking about how technology has changed the way we design. A lot of the posters on this site were created by hand, since InDesign and Photoshop did not exist.

Pick 1 of these posters and analyze the design principles used. Do you like it? Why or why not? Is it effective? If the poster was created today, would it still have the same feel?

Make sure you write down the number of the poster you are analyzing in your post. Do not analyze a poster that your classmate has already discussed! There are plenty of posters to choose from.

Feel free to post the image of the poster so people can identify what you are talking about.

Post is due by Friday night; comments by Sunday.


This is a picture of Rihanna on the cover of Interview Magazine in the December issue. I think this cover is very artistic and does a good job of attracting attention. The topic of this interview was “The Colorful Art of Being Rihanna,” hence the artistic feel.  This magazine used a variety of cool colors, including blue, purple, and violet. The color that’s most used in this cover is purple. Purple often comes across as beauty and inspiration. However, as I moved my eyes from one part of the magazine cover to the other I disregarded the text because it’s white but at the same time I don’t think any other color would look good. White symbolizes innocence.



two variations of my logo


The Toy Story logo/poster is one of the first things that came to mind in regards to color use.  I think this is very successful with its primary colors: red, yellow and blue.  The colors are all playful and kid-friendly and make me think of fun child’s play when looking at the logo.  Also, the combination of both warm and cool colors gives two different feels to the logo, but the two mix well together.  Overall, I think this logo/poster is a successful one, as the movies are based on children’s toys and when I see this I think of kid’s play.

Business Card


The Aquafina logo utilizes color very effectively to create a very clean, bold, and serene feeling. The colors orange and blue, are opposite on the color-wheel, making them complimentary. The bolder shade of blue in the text helps the brand name to stand out among the visual background. the various shades of blues and oranges (both bright and light) add dimension and an aesthetically pleasing image that draws the eye in. The way that the “swoop” of the blue ‘q’ cuts into the orange arc on the bottom both breaks up the colors but without being intrusive or effecting the flow of the logo. Overall, the choice of colors and hues in this logo is very effective.

Gestalt Principle

I really like picture #2 of the panda.  The Gestalt principle tells us that our eye will make connections.  In this photo our eye connects the both the back of the panda as well as the top of the pandas head.  It is very neat that we make these connections without even realizing it.  This principle is called closure and deals with both the negative and positive space of the image.  The positive space is the black and the negative space is the white and connects the background to the panda as well. The lines also are used to make the panda almost look like it is popping out of the page.  It is very cool how they use closure with the panda to come up with a very unique image.



The color blue as we learned in class is a very tranquil color that is also very safe.  Walmart is a company that we all know wants to portray a very safe choice for shopping where people can save money while finding everything they need in one stop.  The yellow in there logo also represents a warm color that can be seen as happy.  The shape of the yellow also makes the shape of a flower.  Walmart creates a feeling through their logo and colors that they want to give to every customer who shops there.